Skip to main content

​
Fractional CMO

A Fractional CMO engagement provides senior marketing leadership on a sprint model for businesses that need strategic direction without a full-time hire. The Fractional CMO sets marketing strategy, coordinates execution across internal teams and external vendors, and is accountable for outcomes, not just deliverables.

​
How It Works

Plate Lunch Collective’s Fractional CMO model operates on the same 90-day sprint structure as execution services. The sprint begins with a diagnostic review of current marketing activity, team structure, vendor relationships, and business objectives. Strategy and priorities are set for the sprint. Execution is coordinated through the sprint. At the end of the sprint, findings and recommendations are documented and handed off. The model is designed to leave the business more capable than when the engagement started. It does not create dependency on continued external support.

​
When You Need It

A Fractional CMO engagement is relevant for businesses that have outgrown tactical execution but are not ready to hire a full-time CMO, businesses navigating a significant marketing transition such as a rebrand, new market entry, or channel shift, and businesses that need someone to coordinate existing vendors and hold them accountable to outcomes. Work with Plate Lunch Collective on a Fractional CMO engagement