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Engagement FAQ

How do engagements typically start? With a conversation about what the business is trying to achieve and where the gaps are. From there, most engagements begin with either an AI Search Visibility Assessment to establish a baseline or a Context Map to identify where the work is needed. Some engagements begin directly with execution work when the priorities are already clear. Can I run multiple services in the same sprint? Yes. Services are often combined within a single sprint based on what the business needs. Entity SEO and Citation-Ready Content frequently run together. A Context Map typically precedes execution work. The sprint scope is defined based on priorities, not on a menu of individual services. What do you need from us to get started? Access to analytics, existing content, and any prior SEO or marketing work. An understanding of your business objectives, target audience, and competitive landscape. Time from whoever understands the business and its customers well enough to provide context. The more context we have at the start, the more targeted the work is. How much of our team’s time does a sprint require? More than you might expect from an outside engagement, and that is intentional. The work requires genuine access to the people who know the business. That means real conversations at the start to understand customers, competitive position, and what has and has not worked. It means responsive feedback as work develops. The more context provided, the better the work. Estimate four to six hours per week for a typical engagement, with more front-loaded at the start of the sprint. Do you sign NDAs? Yes. Standard for engagements involving proprietary business information, competitive strategy, or confidential client data. Do you work with agencies as a white-label or subcontractor? Yes. We have run engagements behind the scenes for agencies whose clients needed AI search capability the agency was not resourced to deliver. The client relationship stays with the agency. The work holds up to expert scrutiny. Start a conversation