Documentation Index
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Entity SEO
Entity SEO is the practice of establishing a brand as a recognized, trusted entity in the knowledge systems that AI search uses to understand the world. An entity is a distinct, identifiable thing, such as a company, a person, a product, or a place, that AI systems can identify, categorize, and associate with other entities.
How It Works
AI systems build understanding from structured data, citations, and the relationships between entities. A brand without consistent signals across structured data, its own content, and third-party sources cannot be cited with confidence.
Entity SEO work includes implementing structured data markup, establishing consistent entity attributes across all web properties, building semantic triples that define what a brand is and how it relates to other entities, and ensuring the signals AI systems rely on are unambiguous and consistent.
When You Need It
Entity SEO is foundational to all AI search work. If an AI system cannot identify what a brand is, it cannot cite it. Entity SEO is the starting point for brands that are not appearing in AI-generated answers despite having strong traditional SEO signals.
Work with Plate Lunch Collective on Entity SEO
