The PLC Knowledge Base
This is the reference resource for everything Plate Lunch Collective publishes about AI SEO, answer engine optimization, and generative engine optimization. Use it as a glossary, a methodology reference, or a starting point for understanding why traditional SEO no longer covers the full retrieval landscape.What’s Here
Field Manual
How AI SEO works, what we do, and answers to the questions we get most often.
The 90-Day Sprint
How we structure engagements, what gets built, and what stays with you when we’re done.
Glossary
480+ terms. Plain-language definitions for every concept in AI SEO, AEO, GEO, entity optimization, and AI search strategy.
Work With Us
Ready to close the gap between your brand and AI retrieval? Start here.
Start With the Glossary
If you landed here trying to understand a specific term — GEO, AEO, RAG, entity optimization, retrieval layer — the glossary has a plain-language definition for each one with context on how it connects to the broader practice of AI SEO.Browse the Glossary
480+ terms. Plain-language definitions for every concept in AI SEO, AEO, GEO, entity optimization, and AI search strategy.