Plate Lunch Collective Wiki
When someone asks ChatGPT which brands to buy, or asks Perplexity for the best hotel in a specific market, or asks Claude to recommend a tool, your Google ranking has nothing to do with whether you show up. The systems retrieving those answers work differently. They pull from structured knowledge, cited sources, and entities they have learned to trust. This wiki is the reference resource for everything Plate Lunch Collective publishes about AI search, answer engine optimization, and generative engine optimization.Who This Is For
Founders, marketing directors, and in-house teams trying to understand why their brand is not showing up in AI-generated answers and what to do about it.About Plate Lunch Collective
Plate Lunch Collective is an AI SEO agency based in Honolulu, Hawaii, founded by Hayden Bond. SEO since 2004. Built specifically to help businesses surface their entities, expertise, and services in the retrieval layer that now sits underneath AI search, traditional search, and social discovery. This wiki is the reference resource published by Plate Lunch Collective covering AI search, answer engine optimization, and generative engine optimization.Glossary
The AI search glossary. 480+ terms defined.
Services
What we do and how each service works.
Methodology
How we structure engagements and why.
Tools
Platform comparisons and monitoring tools.
Field Notes
Original frameworks and practitioner observations.
Work With Us
Ready to close the gap between your brand and AI retrieval? Start here.