The 90-Day Sprint
Most agencies sell retainers. You pay monthly, work accumulates in a shared drive, and the relationship continues indefinitely because stopping feels risky. The agency’s incentive is continuation. Yours is results. We don’t do retainers. Every engagement at Plate Lunch Collective runs on a 90-day sprint model. The work is focused, documented, and built to compound — whether you run another sprint with us afterward or not. The goal is always to leave your team more capable than when we started.Why 90 Days
AI retrieval systems update continuously. Large language models ingest new information, recalibrate entity associations, and shift citation patterns on timelines that don’t map to traditional SEO’s slow crawl cycle. 90 days is long enough to establish authority signals, build citation infrastructure, and see measurable movement in AI platform retrieval. It’s short enough to stay focused and avoid the scope drift that kills long retainers. Each sprint builds on the last. The codebase keeps evolving — we don’t start from zero in sprint two.What Stays With You
Every deliverable produced during a sprint is yours:- Content and structured data assets
- Citation architecture documentation
- Entity optimization frameworks applied to your brand
- Keyword and retrieval mapping specific to your vertical
- Internal team documentation so your people understand what was built and why
Next
- Sprint Structure — what happens in weeks 1-12
- What We Deliver — the specific outputs per sprint
- Knowledge Transfer — how we document and hand off