Skip to main content

​
The 90-Day Sprint

Every engagement runs on a 90-day sprint. At the start, we scope a full marketing plan. The goal gets identified along with everything needed to get there. Some work runs concurrently. Some has dependencies. Scope is set based on what is achievable in 90 days given the client’s existing authority, resources, vertical, audience, and market conditions. A business in a competitive local market gets a different sprint than a SaaS brand entering a new category. A brand with established entity signals gets different work than one starting from scratch. The 90 days is the container. What happens inside it is specific to the business, the moment, and what triage found. The sprint is not a deliverables package. There is no standard task list. What gets built is specific to what triage found. A vendor invoices tasks. A practitioner learns the business and builds what actually serves it. The sprint is the structural answer to the second model. Sprints most often run back to back. The work builds. Each sprint extends what the last one established. They can also be spaced out when a business needs time to absorb and act on what was built before adding more. Over time the engagement develops the internal capabilities of the business itself. The cadence is determined by what actually serves the business, not a billing schedule. Work with Plate Lunch Collective