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Methodology · Fractional CMO

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Definition

A technology audit is a systematic review of a company’s existing marketing technology stack — assessing tool redundancy, integration gaps, data quality, and fitness for current and planned marketing objectives. A technology audit conducted with AI search in mind identifies whether a company’s existing tools support structured data implementation, citation monitoring, content velocity, and AI search attribution — or whether gaps exist. Most legacy marketing stacks were not built with AI search in mind. A fractional CMO running a technology audit helps clients understand which existing investments can be extended to support AI search measurement and which new tools may be needed.

Marketing stack

Marketing infrastructure

Marketing operations

AI citation monitoring

Fractional CMO

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Relevant PLC Services

Fractional CMO