Documentation Index
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Methodology · Fractional CMO
Definition
A technology audit is a systematic review of a company’s existing marketing technology stack — assessing tool redundancy, integration gaps, data quality, and fitness for current and planned marketing objectives.
Why It Matters for AI Search
A technology audit conducted with AI search in mind identifies whether a company’s existing tools support structured data implementation, citation monitoring, content velocity, and AI search attribution — or whether gaps exist. Most legacy marketing stacks were not built with AI search in mind. A fractional CMO running a technology audit helps clients understand which existing investments can be extended to support AI search measurement and which new tools may be needed.
Relevant Plate Lunch Collective Services
Fractional CMO
