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Definition

A structured snippet is a type of rich result that displays a table or list of specific attributes about a product, service, or entity — enabled by structured data markup. It is distinct from featured snippets (which show extracted prose) and from structured data in general — structured snippets specifically refer to the tabular or list display format. Structured snippets are a content format optimized for direct extraction. Lists, comparison tables, and attribute sets in structured formats give AI systems clean, parseable data to incorporate into generated responses. For brands describing service offerings, product specifications, or comparison data, structuring that content in explicit list or table formats — and marking it up with appropriate schema — increases the likelihood of structured extraction in both traditional rich results and AI-generated answers.

Rich result

Schema markup

Content extractability

Direct answer format

AEO

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