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Core concept · Social Search

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Definition

The social corpus is the aggregate body of social media content — posts, videos, comments, profiles, threads — that has been indexed by AI systems and is available for retrieval when generating social-sourced answers. It is the social equivalent of the web corpus used in traditional search. The social corpus is an increasingly important retrieval source for AI systems, particularly for recent events, product opinions, practitioner advice, and consumer behavior questions. A brand with a structured, keyword-rich, entity-consistent presence in the social corpus — across multiple platforms — has a social retrieval footprint that complements its web-based entity signals. Building social corpus presence requires treating social content with the same structural rigor applied to web content: entity references, descriptive captions, keyword-optimized titles, and organized archives.

Training corpus

Social content infrastructure

Social retrieval surface

Platform knowledge graph

Brand footprint

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