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Core concept · Search

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Definition

Sitelinks are additional links to internal pages of a website displayed beneath the main result in Google Search — typically shown for branded queries on authoritative domains. They provide direct navigation shortcuts to key sections of a site. Sitelinks reflect site structure clarity. Google generates sitelinks for sites with logical site structure and well-defined internal linking — the same structural foundations that support AI crawler comprehension. The same site structure that earns sitelinks — logical hierarchy, explicit internal linking, clear page naming — also supports AI crawler comprehension of how a site’s content is organized.

Information architecture

Internal linking

Domain authority

Branded search

Technical SEO

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