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Measurement · Emerging

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Definition

Share of intent is the proportion of user queries expressing a specific intent — a purchase consideration, a research goal, a problem to solve — in which a brand appears in AI-generated responses. It measures AI search presence at the intent level rather than the keyword level. Share of intent connects AI search visibility to business outcomes more directly than citation rate alone. A brand with high share of intent for “comparing AI SEO agencies” is present at exactly the right moment in the buyer journey — when a potential client is actively evaluating options. Measuring and improving share of intent requires mapping the query types that represent high-value buyer intents and building the specific citation presence for those queries, rather than optimizing for broad citation volume.

Intent matching

Buyer journey mapping

Brand citation rate

Citation opportunity

Prompt visibility

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Relevant PLC Services

AI Search Visibility Assessment Context Map AI SEO