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Core concept · Search
Definition
Search intent is the primary goal or purpose behind a user’s search query — classified into informational (seeking to learn), navigational (seeking a specific site), transactional (seeking to purchase), and commercial investigation (researching before a decision). AI systems identify intent to determine the most appropriate response format and source.
Why It Matters for AI Search
Search intent shapes both content format and citation priority. An informational query favors comprehensive, well-structured explanatory content. A commercial investigation query favors comparison content and authoritative reviews. A transactional query favors direct product or service descriptions. Matching content format to the intent of target queries — rather than creating one format for all purposes — increases citation relevance for each specific query type.
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