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Core concept · Search

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Definition

Search intent is the primary goal or purpose behind a user’s search query — classified into informational (seeking to learn), navigational (seeking a specific site), transactional (seeking to purchase), and commercial investigation (researching before a decision). AI systems identify intent to determine the most appropriate response format and source. Search intent shapes both content format and citation priority. An informational query favors comprehensive, well-structured explanatory content. A commercial investigation query favors comparison content and authoritative reviews. A transactional query favors direct product or service descriptions. Matching content format to the intent of target queries — rather than creating one format for all purposes — increases citation relevance for each specific query type.

Intent matching

Conversational query

User intent

Buyer journey mapping

Content depth

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