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Core concept · Search
Definition
A rich snippet is an enhanced search result that displays additional information — such as ratings, prices, or event dates — pulled from structured data markup on the page. Rich snippets are a subset of rich results, specifically referring to the enhanced display of standard organic search results.
Why It Matters for AI Search
Rich snippets are visual evidence that structured data is being processed and surfaced by Google. For brands monitoring AI SEO performance, rich snippet appearance in traditional search results is a proxy indicator for structured data health — suggesting that the same schema signals are available to AI systems for entity understanding and citation accuracy.
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