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Core concept · Search
Definition
A rich result is an enhanced search result that displays additional visual or interactive elements — such as star ratings, images, FAQs, prices, or event dates — enabled by structured data markup on the page. Rich results are powered by schema.org types validated by Google.
Why It Matters for AI Search
Rich result eligibility confirms that structured data is correctly implemented and being processed by Google. Pages earning rich results have schema markup that Google trusts — the same structured data that contributes to Knowledge Graph understanding and AI Overview citation accuracy. Earning rich results for FAQ schema, review schema, and product schema indicates that the corresponding entity signals are working correctly in Google’s systems.
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