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Core concept · Content Strategy

Definition

Quotability is the degree to which a page gives an AI system a clear, self-contained sentence it can lift and attribute. A quotable passage states one idea plainly, holds up out of context, and names the thing it describes. When a model scans a page for something to cite, quotability is what it is scanning for. An assistant answers by lifting sentences it can stand behind. Quotability is one of the three measures that decide whether a model puts a name in an answer, alongside topical authority and entity confidence. A page can rank well and still never get quoted, because nothing on it reads as a clean, attributable claim. Short declarative sentences, defined terms, and passages that answer one question at a time are what raise it. The work is writing pages that hand a model the sentence, which is the aim of citation-ready content.

Entity confidence

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Topical authority

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Citation-ready content

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Passage ranking

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Answer layer

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Citation-Ready Content Answer Engine Optimization