Documentation Index
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Methodology · Fractional CMO
Definition
A performance baseline is the documented measurement of a brand’s current marketing performance across key metrics — before any new strategy, campaign, or optimization effort begins — establishing the starting point against which future performance will be measured.
Why It Matters for AI Search
An AI search performance baseline captures current citation rates, prompt visibility scores, entity accuracy assessments, and competitive citation gaps before any optimization work begins. Without a baseline, there is no way to measure whether AI SEO investment is producing results. A fractional CMO establishing an AI search program for a new client typically begins with a context map and baseline citation audit — measuring where the brand stands today before prescribing what to change.
Relevant Plate Lunch Collective Services
Fractional CMO AI Search Visibility Assessment Context Map
