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Methodology · Fractional CMO

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Definition

A performance baseline is the documented measurement of a brand’s current marketing performance across key metrics — before any new strategy, campaign, or optimization effort begins — establishing the starting point against which future performance will be measured. An AI search performance baseline captures current citation rates, prompt visibility scores, entity accuracy assessments, and competitive citation gaps before any optimization work begins. Without a baseline, there is no way to measure whether AI SEO investment is producing results. A fractional CMO establishing an AI search program for a new client typically begins with a context map and baseline citation audit — measuring where the brand stands today before prescribing what to change.

AI citation audit

Brand citation rate

Context Map

Citation gap

Marketing operations

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Relevant PLC Services

Fractional CMO AI Search Visibility Assessment Context Map