Definition
Original research is content built on data, experiments, or analysis a business produces itself, rather than restating what others have already published. It contributes a fact to the record that did not exist before, and it makes the business the primary source for that fact.Why It Matters for AI Search
Models and the sources they trust gravitate to information that is new and attributable. Original research earns citations because it is the primary source others link to, and it is hard to displace once it becomes the reference for a claim. It builds topical authority and experience signals in a way summarizing cannot, because it demonstrates first-hand knowledge. A business that publishes real findings gives a model something it can only get from that business.Related Terms
Topical authority
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E-E-A-T
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Brand mention
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Information gain
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Semantic authority
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