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Core concept · Entity & Knowledge Graph

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Definition

An organization entity is the structured representation of a company, agency, institution, or other formal group within a knowledge graph or schema system. In schema.org terms, it is an entity of type Organization or one of its subtypes — LocalBusiness, Corporation, EducationalOrganization, and others. Every business brand is, at its foundation, an organization entity. Getting the organization entity right — correct name, address, founding date, description, logo, social profiles, and sameAs links — is the starting point for all entity SEO work. An accurately defined organization entity is the anchor that all other brand knowledge attaches to. Without it, AI systems have no stable reference point to build a brand representation from.

Entity schema

Organization schema

sameAs array

Entity attribute

Entity ID

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Entity SEO Context Map