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Core concept · Entity & Knowledge Graph

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Definition

A named entity is a real-world object — such as a person, organization, location, or product — that can be uniquely identified and referenced within a knowledge graph or AI system. Named entities are the fundamental units that entity-based search optimization works with. Named entities are what AI systems retrieve and cite — not keywords, not topics, but specific, identifiable things. A brand that is recognized as a named entity by AI systems has structural advantages over one that is treated as a keyword: named entities have attributes, relationships, and prominence scores that persist across queries and platforms. Becoming a well-recognized named entity is the underlying goal of all entity SEO work.

Entity recognition

Named entity recognition (NER)

Entity ID

Brand entity

Knowledge graph

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