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Technical implementation · Technical SEO
Definition
Link equity is the value or authority passed from one page to another through hyperlinks — a fundamental concept in PageRank-based SEO. Pages with high-quality inbound links accumulate more link equity and pass more value when they link out.
Why It Matters for AI Search
Link equity may contribute to AI citation authority, though its influence is debated — some data suggests domain authority is not a primary factor in AI source credibility assessments, while unlinked brand mentions may correlate more strongly with AI visibility. High link equity on key pages — service pages, entity pages, glossary entries — signals that external sources consider the content authoritative enough to reference. Internal link equity distribution also matters: ensuring that the most important pages for AI citation receive strong internal link support improves their retrieval priority.
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AI SEO
