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Technical implementation · Structured Data

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Definition

JSON-LD (JavaScript Object Notation for Linked Data) is Google’s recommended format for embedding structured data in web pages. It is placed in a script tag in the page’s HTML and describes the page’s content — entity type, attributes, relationships — in a machine-readable format that does not require modifying the visible page content. JSON-LD is the most direct way to tell AI crawlers exactly what a page is about. Where natural language requires interpretation, JSON-LD is declarative — it states facts about entities in a format designed for machine consumption. Organization schema, Person schema, FAQ schema, and Article schema implemented via JSON-LD give AI systems a structured foundation to build their representation of a brand from.

Schema markup

Structured data

Organization schema

sameAs array

Entity record

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