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Core concept · Search
Definition
Intent classification is the process by which AI systems categorize a user’s query into intent types — informational, navigational, transactional, or commercial investigation — to determine the most appropriate response format and source type.
Why It Matters for AI Search
Intent classification shapes which content gets cited for which queries. AI systems match content type to query intent: informational queries favor comprehensive definitions and explanations; commercial investigation queries favor comparison content and authoritative reviews; transactional queries favor direct product or service descriptions. Brands that map their content to specific intent types — rather than producing generic content that aims to cover all intents — build more precisely targeted citation opportunities.
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