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Methodology · Content Strategy

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Definition

The hub and spoke model is a content architecture in which a central hub page covers a topic at the highest level, linking outward to a set of spoke pages that each address a specific subtopic in depth. All spoke pages link back to the hub, creating a bidirectional navigational and authority structure. The hub and spoke model makes topical authority legible to AI crawlers at the structural level. A hub page that links to ten deep-dive spoke pages — each of which links back — creates a navigable, interconnected knowledge cluster that AI systems can traverse and assess as a unit. The hub accumulates authority from its spokes; the spokes inherit context from the hub. Neither works as well alone as they do together, which is why this architecture produces stronger topical authority signals than isolated posts on the same topics.

Topic cluster

Pillar page

Internal linking

Content hub

Topical authority

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