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Platform · Entity & Knowledge Graph

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Definition

A Google Knowledge Panel is an information box displayed on the right side of Google SERPs showing structured facts about an entity — drawn from the Google Knowledge Graph, Wikipedia, and other authoritative sources. It is the most visible confirmation of Knowledge Graph entity recognition. A Google Knowledge Panel indicates that Google has resolved a brand as a confirmed entity with sufficient authority to warrant a structured display. Earning a Knowledge Panel is both a visibility win and a reliable indicator that entity infrastructure is functioning correctly.

Google Knowledge Graph

Entity verification

Knowledge Panel

Wikidata

Organization schema

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Entity SEO Context Map