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Content format · Content Strategy
Definition
An expert quote is a direct quotation from a named, credentialed individual that makes a specific claim about a topic — providing both an attributable statement and an authority signal within the same piece of content.
Why It Matters for AI Search
Expert quotes serve double duty in AI-cited content: they are citable claims in their own right, and they function as co-citation signals linking the content to the authority of the quoted individual. AI systems that retrieve a piece of content featuring a quote from a recognized expert in the field treat that content as more authoritative than equivalent content without named sources. For brands that cannot rely on their own authority alone, expert quotes are a mechanism for borrowing credibility from established voices.
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