Documentation Index
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Measurement · Entity & Knowledge Graph
Definition
An entity salience score is a computed measure of how central and prominent a specific entity is within a given document — reflecting how much the document is “about” that entity relative to other entities mentioned. Higher salience scores indicate the entity is more central to the document’s meaning.
Why It Matters for AI Search
Entity salience scores are used by AI systems to determine which entities a document is primarily about — and therefore which entities should receive attribution if the document is cited. A brand with high entity salience in a document gets cited as the subject of that document; a brand with low salience is mentioned in passing. For brands producing content, ensuring high entity salience for the brand and its key topics — through consistent naming, central positioning, and deliberate co-occurrence with relevant concepts — increases attribution probability.
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Entity SEO Citation-Ready Content
