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Core concept · Entity & Knowledge Graph

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Definition

Entity salience refers to how central or prominent an entity is within a specific document — how much the document is “about” that entity, as determined by how frequently, specifically, and contextually the entity is referenced throughout the text. AI systems don’t just check whether an entity is mentioned — they assess how central the entity is to the document’s meaning. A page that mentions a brand once in passing has low entity salience for that brand. A page that uses the brand’s full name, discusses its specific services, and links to its properties has high salience — and is more likely to be used as a citation source for queries about that brand. Entity salience is why brand mentions in third-party content matter: a review that is genuinely about your business contributes more than a directory listing that includes you in a list of fifty.

Entity prominence

Entity recognition

Co-citation

Named entity recognition

Brand mention

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