Definition
An entity record is the structured set of facts an AI system holds about a single business, person, or thing. It gathers a name, a category, a location, and the relationships and identifiers that tie the entity to other things a model knows. The record is assembled from structured data, corroborating mentions, and authoritative references, and it lives inside the model’s knowledge graph.Why It Matters for AI Search
A model answers from the record it holds, not from the page in front of it. When the entity record is complete and consistent, an assistant can name the business and describe it correctly. When the record is thin, stale, or built from conflicting sources, the description drifts, or the business is left out because the model cannot assemble a record it trusts. The work is feeding the record clean, corroborated facts through structured data and consistent presence across the surfaces a model reads.Related Terms
Knowledge graph
Broader term
Entity confidence
See also
Knowledge panel
See also
Structured data
See also
Entity signals
See also