Documentation Index
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Technical implementation · Entity & Knowledge Graph
Definition
Entity linking is the process of connecting a mention of an entity in text to its canonical record in a knowledge base — mapping “Apple” in a sentence to the Apple Inc. entry in a knowledge graph, for example, rather than to the fruit.
Why It Matters for AI Search
Entity linking is how AI systems resolve ambiguity at the document level. Content that includes disambiguating context — full company names, location references, industry terms, and sameAs markup — makes entity linking more accurate and reduces the risk of a brand mention being attributed to the wrong entity. For brands with common or ambiguous names, explicit disambiguation is one of the highest-leverage entity optimization moves available.
Relevant Plate Lunch Collective Services
Entity SEO
