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Core concept · Entity & Knowledge Graph

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Definition

An entity graph is a network of entities and the relationships between them — representing how people, organizations, places, products, and concepts are connected within a knowledge system. Google’s Knowledge Graph is the most prominent example of an entity graph at web scale. An entity graph is how AI systems understand context beyond individual facts. A brand that exists as a node in an entity graph — connected to its industry, its founder, its location, its products, and its competitors — has a richer, more stable AI representation than a brand that exists in isolation. Building entity graph presence means creating and maintaining the relationships between your entity and the surrounding ecosystem of entities it legitimately connects to.

Knowledge graph

Co-citation

sameAs array

Entity record

Entity linking

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Entity SEO Context Map