Documentation Index
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Core concept · Entity & Knowledge Graph
Definition
An entity graph is a network of entities and the relationships between them — representing how people, organizations, places, products, and concepts are connected within a knowledge system. Google’s Knowledge Graph is the most prominent example of an entity graph at web scale.
Why It Matters for AI Search
An entity graph is how AI systems understand context beyond individual facts. A brand that exists as a node in an entity graph — connected to its industry, its founder, its location, its products, and its competitors — has a richer, more stable AI representation than a brand that exists in isolation. Building entity graph presence means creating and maintaining the relationships between your entity and the surrounding ecosystem of entities it legitimately connects to.
Relevant Plate Lunch Collective Services
Entity SEO Context Map
