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Core concept · Entity & Knowledge Graph

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Definition

Entity categorization is the process by which AI systems classify an entity into one or more predefined types — such as Organization, Person, Place, Product, or Event — based on the structured and unstructured signals available about it. How an AI system categorizes a brand determines which queries it considers the brand relevant for. A brand miscategorized as a product rather than a service, or as a local business rather than a national company, will surface in the wrong contexts and miss relevant query types. Entity schema markup using the correct schema.org type is the most direct way to declare an entity’s category explicitly — removing ambiguity and reducing the risk of miscategorization.

Entity schema

Entity type

Named entity recognition

Organization schema

Entity attribute

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Entity SEO