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Core concept · Entity & Knowledge Graph

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Definition

An entity attribute is a specific, structured property associated with an entity — such as a business’s founding date, location, industry category, or founder name. Attributes are the individual facts that collectively define what an entity is and how it relates to other entities. AI systems build their understanding of an entity from its attributes. A brand with complete, consistent, and machine-readable attributes across its digital presence — website schema, Wikidata entry, Google Business Profile — gives AI systems more to work with and less to guess. Missing or conflicting attributes are the most common cause of inaccurate AI representations.

Entity record

JSON-LD

Structured data

Data sanitation

Entity ID

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