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Core concept · Entity & Knowledge Graph

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Definition

A disambiguation page is a page — typically on Wikipedia or within a knowledge system — that distinguishes between multiple entities that share the same or similar names, directing users and AI systems to the correct entity record. Entity disambiguation is one of the more underappreciated problems in AI SEO. A brand with a name shared by other entities — companies, people, places, concepts — risks its AI representation being confused with or conflated with those other entities. Disambiguation pages, combined with structured data and a clear sameAs array, help AI systems resolve which entity is which and cite the right one.

Entity ID

sameAs array

Entity record

Named entity recognition

Knowledge graph

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Entity SEO Context Map