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Methodology · Citation & Visibility Measurement

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Definition

A context map is PLC’s proprietary diagnostic that audits how AI systems currently represent a brand — what they say about it, what sources they draw from, what topics they associate it with, and where the gaps and inaccuracies are. You cannot optimize what you have not measured. Most brands have no idea what ChatGPT or Perplexity says about them when asked. A context map answers that question systematically, across platforms, and produces a prioritized list of what to fix first — whether that is structured data, entity signals, third-party citations, or content gaps.

AI citation audit

Brand presence audit

Entity record

Citation landscape

AI visibility score

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Relevant PLC Services

Context Map AI Search Visibility Assessment