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Methodology · Fractional CMO
Definition
Channel mix is the combination of marketing channels a brand uses to reach its audience — including paid, earned, owned, and shared channels — and the allocation of budget and effort across them based on audience behavior, competitive dynamics, and business objectives.
Why It Matters for AI Search
AI search is an increasingly important addition to channel mix analysis. As a share of discovery shifts from traditional search to AI assistants and social platforms, channel mix decisions that ignore AI search visibility are optimizing for a narrowing share of total discovery. Fractional CMOs incorporating AI search into channel mix analysis help clients understand not just where their audience is today, but where discovery is shifting — and build the entity, content, and social infrastructure to capture that shift before competitors do.
Search everywhere optimization
Social Search Optimization
Relevant Plate Lunch Collective Services
Fractional CMO AI SEO
