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Methodology · Fractional CMO

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Definition

Buyer journey mapping is the process of documenting the stages a potential customer moves through from initial awareness to purchase and beyond — identifying the questions, concerns, and information needs at each stage and aligning marketing content and tactics accordingly. AI search now intercepts the buyer journey at multiple stages. A user in the awareness stage might ask an AI assistant “what is AI SEO” and receive a response that either includes or excludes a specific brand. A user in the consideration stage might ask “best AI SEO agencies for small businesses” and get a recommendation. Mapping the buyer journey with AI search in mind — and identifying which AI-generated responses the brand needs to appear in at each stage — converts buyer journey mapping from a content planning tool into an AI citation targeting framework.

Intent matching

Discovery search

Search everywhere optimization

Prompt visibility

Citation opportunity

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