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Methodology · Content Strategy
Definition
Audience research is the systematic process of identifying where, how, and on what platforms a target audience searches for information, consumes content, and forms opinions. In an AI search context, audience research extends to understanding which AI platforms a given audience uses and which query types they submit.
Why It Matters for AI Search
Audience research determines which AI search surfaces to prioritize. A B2B professional audience skews toward ChatGPT and Perplexity for research queries; a consumer audience doing product discovery skews toward TikTok search and Google AI Overviews. Matching AI SEO investment to where the target audience actually searches produces better ROI than treating all AI platforms equally.
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