Documentation Index
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Measurement · Citation & Visibility Measurement
Definition
An AI visibility score is a composite metric that benchmarks a brand’s frequency of appearance and prominence across AI search platforms such as ChatGPT and Perplexity. Different platforms and tools calculate AI visibility scores differently — there is no single standardized measure.
Why It Matters for AI Search
AI visibility scores provide an executive-friendly single number for tracking AI search performance over time. Like Domain Authority in traditional SEO, an AI visibility score’s absolute value matters less than its trajectory — is it improving, holding steady, or declining? When using AI visibility scores from third-party tools, understanding the methodology behind the score is essential for interpreting changes correctly.
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AI Search Visibility Assessment
