> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Entity SEO

> What Entity SEO is, how it works, and when you need it.

# Entity SEO

Entity SEO is the practice of establishing a brand as a recognized, trusted entity in the knowledge systems that AI search uses to understand the world. An entity is a distinct, identifiable thing, such as a company, a person, a product, or a place, that AI systems can identify, categorize, and associate with other entities.

## How It Works

AI systems build understanding from structured data, citations, and the relationships between entities. A brand without consistent signals across structured data, its own content, and third-party sources cannot be cited with confidence.

Entity SEO work includes implementing structured data markup, establishing consistent entity attributes across all web properties, building semantic triples that define what a brand is and how it relates to other entities, and ensuring the signals AI systems rely on are unambiguous and consistent.

## When You Need It

Entity SEO is foundational to all AI search work. If an AI system cannot identify what a brand is, it cannot cite it. Entity SEO is the starting point for brands that are not appearing in AI-generated answers despite having strong traditional SEO signals.

[Work with Plate Lunch Collective on Entity SEO](https://platelunchcollective.com/services/entity-seo)