> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# URL Structure

> URL structure is the format and organization of a web page's URL — including domain, subdirectory, and slug components.

*Technical implementation* · *Technical SEO*

## Definition

URL structure is the format and organization of a web page's URL — including domain, subdirectory, and slug components. Clear, descriptive URL structure signals content hierarchy and topic to both search engines and AI crawlers, and contributes to crawlability and link equity distribution.

## Why It Matters for AI Search

Descriptive URLs that include topical keywords and reflect content hierarchy give AI crawlers additional topic signals before they even parse the page content. A URL like `/glossary/entity-optimization` communicates topical context immediately; a URL like `/p?id=4721` provides no context at all. For brands building large content sets — like a glossary — a consistent, descriptive URL structure is both a user experience and AI crawlability asset.

## Related Terms

<CardGroup cols={2}>
  <Card title="Canonicalization" href="/ai-search-glossary/canonicalization" />

  <Card title="Information architecture" href="/ai-search-glossary/information-architecture" />

  <Card title="Indexability" href="/ai-search-glossary/indexability" />

  <Card title="Internal linking" href="/ai-search-glossary/internal-linking" />

  <Card title="Technical SEO" href="/ai-search-glossary/technical-seo" />
</CardGroup>

## Relevant Plate Lunch Collective Services

[AI SEO](https://www.platelunchcollective.com/services/ai-seo)