> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Share of Intent

> Share of intent is the proportion of user queries expressing a specific intent — a purchase consideration, a research goal, a problem to solve — in which a b...

*Measurement* · *Emerging*

## Definition

Share of intent is the proportion of user queries expressing a specific intent — a purchase consideration, a research goal, a problem to solve — in which a brand appears in AI-generated responses. It measures AI search presence at the intent level rather than the keyword level.

## Why It Matters for AI Search

Share of intent connects AI search visibility to business outcomes more directly than [citation rate](https://www.platelunchcollective.com/services/citation-ready-content) alone. A brand with high share of intent for "comparing AI SEO agencies" is present at exactly the right moment in the buyer journey — when a potential client is actively evaluating options. Measuring and improving share of intent requires mapping the query types that represent high-value buyer intents and building the specific citation presence for those queries, rather than optimizing for broad citation volume.

## Related Terms

<CardGroup cols={2}>
  <Card title="Intent matching" href="/ai-search-glossary/intent-matching" />

  <Card title="Buyer journey mapping" href="/ai-search-glossary/buyer-journey-mapping" />

  <Card title="Brand citation rate" href="/ai-search-glossary/brand-citation-rate" />

  <Card title="Citation opportunity" href="/ai-search-glossary/citation-opportunity" />

  <Card title="Prompt visibility" href="/ai-search-glossary/prompt-visibility" />
</CardGroup>

## Relevant Plate Lunch Collective Services

[AI Search Visibility Assessment](https://www.platelunchcollective.com/services/context-map)  [Context Map](https://www.platelunchcollective.com/services/context-map)  [AI SEO](https://www.platelunchcollective.com/services/ai-seo)