> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SERP

> SERP stands for Search Engine Results Page — the page returned by a search engine in response to a query.

*Core concept* · *Generative Search Surfaces*

## Definition

SERP stands for Search Engine Results Page — the page returned by a search engine in response to a query. A modern SERP may include organic results, paid results, featured snippets, knowledge panels, AI Overviews, local packs, image results, and other features.

## Why It Matters for AI Search

The SERP is the primary battlefield of traditional SEO — and it is changing faster now than at any point in the past decade. AI Overviews, Google AI Mode, and other generative features are displacing organic results for an increasing share of queries. Understanding the SERP as a dynamic, multi-feature environment — rather than a static list of ten blue links — is the foundation of any serious AI search strategy.

## Related Terms

<CardGroup cols={2}>
  <Card title="AI Overviews" href="/ai-search-glossary/ai-overviews" />

  <Card title="Featured snippet" href="/ai-search-glossary/featured-snippet" />

  <Card title="SERP feature" href="/ai-search-glossary/serp-feature" />

  <Card title="Zero-click search" href="/ai-search-glossary/zero-click-search" />

  <Card title="Generative SERP" href="/ai-search-glossary/generative-serp" />
</CardGroup>

## Relevant Plate Lunch Collective Services

[AI SEO](https://www.platelunchcollective.com/services/ai-seo)  [Answer Engine Optimization](https://www.platelunchcollective.com/services/answer-engine-optimization)