> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sentiment Analysis

> Sentiment analysis is the computational process of identifying and categorizing the emotional tone of text — positive, negative, or neutral — toward a brand,...

*Methodology* · *Citation & Visibility Measurement*

## Definition

Sentiment analysis is the computational process of identifying and categorizing the emotional tone of text — positive, negative, or neutral — toward a brand, product, topic, or entity. In AI search contexts, it refers specifically to assessing the tone of AI-generated responses about a brand.

## Why It Matters for AI Search

AI systems do not just cite brands — they characterize them. A brand that is mentioned frequently in negative contexts across its digital footprint risks AI systems generating responses that reflect that negativity. Sentiment analysis applied to AI outputs reveals not just whether a brand is cited, but how it is framed — and whether the framing supports or undermines commercial goals.

## Related Terms

<CardGroup cols={2}>
  <Card title="Prompt visibility" href="/ai-search-glossary/prompt-visibility" />

  <Card title="Brand citation rate" href="/ai-search-glossary/brand-citation-rate" />

  <Card title="AI citation audit" href="/ai-search-glossary/ai-citation-audit" />

  <Card title="Context Map" href="/ai-search-glossary/context-map" />

  <Card title="Entity reputation" href="/ai-search-glossary/entity-reputation" />
</CardGroup>

## Relevant Plate Lunch Collective Services

[AI Search Visibility Assessment](https://www.platelunchcollective.com/services/context-map)  [Context Map](https://www.platelunchcollective.com/services/context-map)