> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Prompt Visibility

> Prompt visibility is a brand's presence in AI-generated responses to specific, relevant prompts — measured by how frequently the brand is mentioned, how prom...

*Core concept* · *Citation & Visibility Measurement*

## Definition

Prompt visibility is a brand's presence in AI-generated responses to specific, relevant prompts — measured by how frequently the brand is mentioned, how prominently it appears, and in what context, across a defined set of query types.

## Why It Matters for AI Search

Prompt visibility is the AI equivalent of rank tracking. Just as traditional SEO tracks where a brand appears in Google results for target keywords, prompt visibility tracks where a brand appears in AI responses to target questions. It is a direct measure of whether LLMO and [entity optimization](https://www.platelunchcollective.com/services/entity-seo) work is translating into actual AI representation — and the primary KPI for AI search performance.

## Related Terms

<CardGroup cols={2}>
  <Card title="LLM visibility" href="/ai-search-glossary/llm-visibility" />

  <Card title="Unprompted citation" href="/ai-search-glossary/unprompted-citation" />

  <Card title="Prompted citation" href="/ai-search-glossary/prompted-citation" />

  <Card title="Share of model" href="/ai-search-glossary/share-of-model" />

  <Card title="AI citation audit" href="/ai-search-glossary/ai-citation-audit" />
</CardGroup>

## Relevant Plate Lunch Collective Services

[AI Search Visibility Assessment](https://www.platelunchcollective.com/services/context-map)  [Context Map](https://www.platelunchcollective.com/services/context-map)