> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Entity Signals

> Entity signals are the pieces of evidence an AI system reads to recognize, categorize, and trust a business as a distinct entity.

*Core concept* · *Entity & Knowledge Graph*

## Definition

Entity signals are the pieces of evidence an AI system reads to recognize, categorize, and trust a business as a distinct entity. They include structured data, consistent names and addresses across platforms, sameAs links to authoritative identifiers, and corroborating mentions from sources the model already trusts. Taken together, they are what a model uses to build and verify an entity record.

## Why It Matters for AI Search

A model recognizes a business by the signals it can find, and it stays cautious when they are weak or contradictory. Strong, consistent entity signals let an assistant resolve the business to one thing and name it with confidence. Scattered or missing signals leave the model guessing, and a guessing model tends to hedge or name a competitor it can verify. The work of raising these signals is the substance of [entity SEO](https://www.platelunchcollective.com/services/entity-seo).

## Related Terms

<CardGroup cols={2}>
  <Card title="Entity confidence" href="/ai-search-glossary/entity-confidence">See also</Card>
  <Card title="Entity authority" href="/ai-search-glossary/entity-authority">See also</Card>
  <Card title="Entity record" href="/ai-search-glossary/entity-record">See also</Card>
  <Card title="Structured data" href="/ai-search-glossary/structured-data">See also</Card>
  <Card title="Entity consistency" href="/ai-search-glossary/entity-consistency">See also</Card>
</CardGroup>

## Relevant Plate Lunch Collective Services

[Entity SEO](https://www.platelunchcollective.com/services/entity-seo)  [Context Map](https://www.platelunchcollective.com/services/context-map)