> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Entity Reputation

> Entity reputation is the standing an AI system assigns a business based on how trusted sources describe it, beyond what the business says about itself.

*Core concept* · *Entity & Knowledge Graph*

## Definition

Entity reputation is the standing an AI system assigns a business based on how trusted sources describe it. It is built from third-party mentions, reviews, press, and citations, weighed by how much the model trusts each source. Where entity authority measures recognized expertise, entity reputation captures the sentiment and credibility that other voices attach to the entity.

## Why It Matters for AI Search

A model describes a business in the words of the sources it trusts, before the business gets a say. When those sources are consistent and credit the business well, the assembled description is favorable and confident. When they are sparse or negative, the model's account follows. Reputation cannot be written directly into a model, so the work is earning corroborating mentions from sources a model already reads and keeping the entity resolvable so that praise lands on the right name.

## Related Terms

<CardGroup cols={2}>
  <Card title="Entity authority" href="/ai-search-glossary/entity-authority">See also</Card>
  <Card title="Entity confidence" href="/ai-search-glossary/entity-confidence">See also</Card>
  <Card title="Topical authority" href="/ai-search-glossary/topical-authority">See also</Card>
  <Card title="Brand mention" href="/ai-search-glossary/brand-mention">See also</Card>
  <Card title="Trust signal" href="/ai-search-glossary/trust-signal">See also</Card>
</CardGroup>

## Relevant Plate Lunch Collective Services

[Entity SEO](https://www.platelunchcollective.com/services/entity-seo)  [AI SEO](https://www.platelunchcollective.com/services/ai-seo)