> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Channel Mix

> Channel mix is the combination of marketing channels a brand uses to reach its audience — including paid, earned, owned, and shared channels — and the alloca...

*Methodology* · *Fractional CMO*

## Definition

Channel mix is the combination of marketing channels a brand uses to reach its audience — including paid, earned, owned, and shared channels — and the allocation of budget and effort across them based on audience behavior, competitive dynamics, and business objectives.

## Why It Matters for AI Search

AI search is an increasingly important addition to channel mix analysis. As a share of discovery shifts from traditional search to AI assistants and social platforms, channel mix decisions that ignore [AI search visibility](https://www.platelunchcollective.com/services/consulting/ai-search-visibility) are optimizing for a narrowing share of total discovery. [Fractional CMOs](https://www.platelunchcollective.com/services/consulting/fractional-cmo) incorporating AI search into channel mix analysis help clients understand not just where their audience is today, but where discovery is shifting — and build the entity, content, and social infrastructure to capture that shift before competitors do.

## Related Terms

<CardGroup cols={2}>
  <Card title="Search everywhere optimization" href="/ai-search-glossary/search-everywhere-optimization" />

  <Card title="Social Search Optimization" href="/ai-search-glossary/social-search-optimization" />

  <Card title="AI Search Ecosystem" href="/ai-search-glossary/ai-search-ecosystem" />

  <Card title="Annual marketing plan" href="/ai-search-glossary/annual-marketing-plan" />

  <Card title="Brand positioning" href="/ai-search-glossary/brand-positioning" />
</CardGroup>

## Relevant Plate Lunch Collective Services

[Fractional CMO](https://www.platelunchcollective.com/services/consulting/fractional-cmo)  [AI SEO](https://www.platelunchcollective.com/services/ai-seo)