> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Branded Search

> Branded search is a query that contains a specific brand or business name, signaling the searcher already knows who they are looking for.

*Core concept* · *Content Strategy*

## Definition

Branded search is a query that contains a specific brand or business name, signaling that the searcher already knows who they are looking for. It contrasts with unbranded search, where the searcher describes a need and the brand is still to be discovered.

## Why It Matters for AI Search

Branded queries are where entity confidence gets tested directly. When someone asks an assistant about a business by name, the model needs a clean, resolvable entity record to answer accurately. A weak record produces a vague or wrong description of a business the searcher already trusts. Owning the branded answer, making sure a model describes you correctly when asked about you by name, is the floor of AI search presence. Losing it means a buyer who came looking for you leaves with someone else's version of you.

## Related Terms

<CardGroup cols={2}>
  <Card title="Keyword search" href="/ai-search-glossary/keyword-search">See also</Card>
  <Card title="Brand mention" href="/ai-search-glossary/brand-mention">See also</Card>
  <Card title="Entity confidence" href="/ai-search-glossary/entity-confidence">See also</Card>
  <Card title="SERP" href="/ai-search-glossary/serp">See also</Card>
  <Card title="Keyword research" href="/ai-search-glossary/keyword-research">See also</Card>
</CardGroup>

## Relevant Plate Lunch Collective Services

[Entity SEO](https://www.platelunchcollective.com/services/entity-seo)  [AI SEO](https://www.platelunchcollective.com/services/ai-seo)