> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Presence Audit

> A brand presence audit is a systematic check of where and how a brand appears across the surfaces answer engines read, a snapshot of standing before any work is planned.

*Methodology* · *Citation & Visibility Measurement*

## Definition

A brand presence audit is a systematic check of where and how a brand appears across the surfaces that answer engines read, from directories and knowledge panels to the answers the models themselves generate. It inventories what a system can currently find about the brand and where it finds nothing. It is a snapshot of standing, taken before any work is planned against it.

## Why It Matters for AI Search

A brand cannot fix a presence it has not measured, and its presence inside AI answers is rarely what its owners assume. An audit replaces that assumption with a record: which queries surface the brand, which surface competitors, which return nothing, and where the underlying entity data disagrees with itself. That record is where informed work starts, because it separates the gaps worth closing from the ones that do not matter. It measures the ground so the next moves are aimed rather than guessed.

## Related Terms

<CardGroup cols={2}>
  <Card title="Share of model" href="/ai-search-glossary/share-of-model">See also</Card>
  <Card title="Citation landscape" href="/ai-search-glossary/citation-landscape">See also</Card>
  <Card title="Answer engine ranking" href="/ai-search-glossary/answer-engine-ranking">See also</Card>
  <Card title="Context Map" href="/ai-search-glossary/context-map">See also</Card>
</CardGroup>

## Relevant Plate Lunch Collective Services

[Context Map](https://www.platelunchcollective.com/services/context-map)  [AI SEO](https://www.platelunchcollective.com/services/ai-seo)