> ## Documentation Index
> Fetch the complete documentation index at: https://wiki.platelunchcollective.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Bounce Rate

> Bounce rate is the share of visitors who arrive on a page and leave without any further action, a coarse read on whether the page met the need that sent them.

*Measurement* · *Social Search*

## Definition

Bounce rate is the share of visitors who land on a page and leave without a second interaction, no further click, no scroll worth counting, no path deeper into the site. A high rate can mean the page failed the visitor, or it can mean the page answered the question so completely that nothing more was needed. The number alone does not tell which.

## Why It Matters for AI Search

Bounce rate sits inside the engagement picture a search system reads from behavior, and its ambiguity is the point. A page that resolves a query in one screen and sends the reader away satisfied looks, by the raw number, the same as a page that drove them off. Retrieval systems that weigh behavior have to read the metric alongside dwell time and intent to know which happened. Understanding bounce rate as a question rather than a verdict is what keeps it from steering content in the wrong direction.

## Related Terms

<CardGroup cols={2}>
  <Card title="Engagement signal" href="/ai-search-glossary/engagement-signal">Narrower term</Card>
  <Card title="Dwell time" href="/ai-search-glossary/dwell-time">See also</Card>
  <Card title="Relevance signal" href="/ai-search-glossary/relevance-signal">See also</Card>
  <Card title="User intent" href="/ai-search-glossary/user-intent">See also</Card>
</CardGroup>

## Relevant Plate Lunch Collective Services

[AI SEO](https://www.platelunchcollective.com/services/ai-seo)  [Social Search Optimization](https://www.platelunchcollective.com/services/social-search-optimization)